What Is Influencer Marketing?
Influencer marketing is marketing that uses key content creators to drive authentic conversation and engagement around a brand’s products and message.
Not exactly. Influencer marketing still remains a gray area for many brands in the context of overall marketing strategy.
The good news: Today there is more knowledge, tools, and opportunities available for brands to leverage than ever before. More on that later.
What is an influencer?
An influencer is a social media user that can have anywhere from several hundred to several million followers. They drive conversation and engagement around a particular topic, discussion, or niche area.
Influencers have their fingers on the digital pulse of a highly-engaged and loyal audience.