What Is Influencer Marketing?

Influencer marketing is marketing that uses key content creators to drive authentic conversation and engagement around a brand’s products and message.

Easy, right?

Not exactly. Influencer marketing still remains a gray area for many brands in the context of overall marketing strategy.

Influence Marketing

The good news: Today there is more knowledge, tools, and opportunities available for brands to leverage than ever before. More on that later.

What is an influencer?

An influencer is a social media user that can have anywhere from several hundred to several million followers. They drive conversation and engagement around a particular topic, discussion, or niche area.

Influencers have their fingers on the digital pulse of a highly-engaged and loyal audience.


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